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IDC發布2019年中國VR/AR市場十大預測

時間:2019-03-14 09:11:18 來源:中視典數字科技

 2019年2月11日,IDC發布了2019年VR/AR市場十大預測,原文如下:

2019年VR/AR市場十大預測

江苏快3ZAIGUONEIZHENGCEHUANJINGDEJIJIYINDAOXIA,2018NIANVR/ARSHICHANGWENZHONGYOUSHENG。IDCRENWEI,MUQIANXINGYEYINGYONGZHENGZAIJINYIBUZHANKAIHESHENRU,XIFENLINGYUXIAOFEICHANGJINGBUDUANDEDAOFENGFU,VRZHONGDUANSHICHANGZHUJIANXIANGYONGYOUGENGJIATIYANDEZHONGGAODUANCHANPINXINGTAIGUODU,CHANYESHENGTAIFAZHANGENGJIACHENGSHU。

JISHUGEXINYUYINGYONGJIANGHUICHENGWEIVR/ARSHICHANGZAI2019NIANDEZHONGYAOFAZHANQUSHI,XINJISHUDECHENGSHUHEPUJIJIANGWEISHICHANGDECHIXUZENGCHANGFUNENG。NEIRONGSHENGTAIYIRANSHIXINGYEZHENGTIJINBUDEGUANJIAN,WEILAIJIANGHUIYOUGENGDUODECHANYELINGYUXIANGVR/ARJISHUSHEBEITIGONGSHANGYIJINEIRONGZHIZUOSHANGSHENCHUGANLANZHI。

預測一:觀影一體機VR市場將繼續增長。35%的VR一體機將被應用于家庭觀影。家庭IMAX觀影將有望被定義,廠商將帶來更清晰,交互更人性化的VR觀影設備,并有望引領全球觀影VR市場發展。

2018NIANGUONEIVRYITIJISHICHANGYINGLAIKUAISUFAZHAN,CHENGWEIQUNIANVRZHENGTISHICHANGZHONGCHUHUOLIANGZUIGAODECHANPINXINGTAI。GUANYINGYULECHENGWEIVRTOUXIANJINRUJIATINGCHANGJINGDEZHONGYAOFANGSHI,SUIZHU4KFENBIANLVXIANSHIPINGJISHUDECHENGSHUJIPUJI,WEILAIJIANGYOUGENGDUODECHANGSHANGJIARUZHEYIXIFENLINGYU,JIAGE、NEIRONGYUPEIDAITIYANJIANGCHENGWEICHANPINJINGZHENGDEGUANJIANYINSU。

預測二:5G網絡將帶動VR/AR安全巡檢市場發展。特別在AR領域,電力、制造等巡檢將布局AR應用,配合5G網絡更好提供遠程信息交互及支援。

ARJISHUDEYINGYONGZAIGONGYEHULIANWANGDEZHINENGHUAFAZHANZHONGFAHUIZHONGYAOZUOYONG。TONGGUOWULIANWANGYIJIARJISHUDEJIEHELAISHIXIANKESHIHUAGUANKONG,GONGZUORENYUANNENGGOUTONGGUOARSHEBEIZHIGUANHUOQUMUBIAOSHESHIDEGUANJIANSHISHIXINXI,TONGSHIKEGENJUYICHANGTISHIKUAISUDINGWEIWENTIYIJIZHIDINGJIEJUEFANGAN,CONGERYOUXIAOJIANGDISHEBEISHIGULV,TISHENGSHIZHENGSHESHIYUNWEIXUNJIANXIAOLV。5GWANGLUODEPUJIJIANGTIGONGGAOZHILIANGDEXINXITONGXINHUANJING,ZHICHIXUNJIANGUOCHENGZHONGDESHISHIYINSHIPINJIAOHUYIJISHUJUCHUANSHUDENGDUORENWUCHULI。

預測三:AI將附能虛擬/增強現實設備,65%的VR/AR設備將提供語音技術交互,20%的VR/AR設備有望讓用戶習慣語音交互,從而更好彌補虛擬鍵盤難以操作的短板。

RENGONGZHINENGDEFAZHANJIANGTUIDONGVR/ARSHEBEIZHONGCHUANTONGJIAOHUMOSHIDEGAIBIAN,LIYONGYUYINSHIBIEDENGJISHU,YONGHUJIANGBAITUOSHOUBINGJICHUANGANQIDEXIANZHI。TONGSHI,YOUYUYUYINSHIBIEXITONGSHEJIDAOSHUJUCHUANSHUYIJIHOUTAIJISUANDENGDANYUAN,CHANGSHANGXUYAOZHENGHEXINPIANJISHUYIJIYINGYONGKAIFAZIYUAN,JIEJUEXITONGYANCHI、SHEBEICHENGBENYIJIYONGHUTIYANZHIJIANDEPINGHENGWENTI。

預測四:手機AR內容生態更加豐富。專業內容開發商將帶來更多AR應用,同時手機3D建模的用戶原創內容 (UGC) 也將增強AR應用場景和用戶體驗。

DEYIYUARKitHEARCoreDENGKAIFAPINGTAI,YIDONGDUANARNEIRONGYUYINGYONGBUDUANDEDAOFENGFU,ZAIYOUXI、SHEJIAO、YINGXIAOYIJIDIANSHANGDENGLINGYUFAZHANXUNSU。MUQIANGUONEIHULIANWANGYIJISHOUJICHANGSHANGYEJIJICANYUYIDONGARSHICHANGDEBUJU,TONGGUOYUAITUXIANGSHIBIEJISHU、JIYUWEIZHIFUWUDELBSYINGYONGYIJI3DSAOMIAOJIANMOJISHUDENGXIANGJIEHE,WEILAIYIDONGDUANARSHICHANGJIANGHUIJIXUKUAISUZENGCHANG,ERCHUANTONGDENEIRONGJIAOHUXINGSHIJIANGYINGLAISHENGJI。

預測五:2019年VR游戲市場將增長75%。線下體驗店游戲收入占比整體VR游戲收入超過八成。優秀的VR游戲將拓展到體驗店,體驗店下沉又將帶來更多潛在用戶。

SUIZHUGUONEIYOUXICHANGSHANGJIADAZAIVRXINGYEDETOURULIDU,GENGDUOYOUZHIDENEIRONGYUCHANPINJIANGJINRUGUONEISHICHANG,YOULIYUTIGAOVRYOUXISHICHANGZHONGDENEIRONGFENGFUDU。MUQIANGUONEIVRYOUXIYONGHUPUJILVJIAODI,LAIZIXIANXIATIYANDIANYIJIXIANSHANGSHEJIAOPINGTAIDESHUANGXIANGYINLIUJIANGBANGZHUKUODAYONGHUFUGAIMIAN,ERZHICHIWANJIALUZHIFENXIANGYOUXISHIPINJIANGZENGQIANGYOUXIBIAOXIANLI,TIGAODUIQIANZAIYONGHUDEXIYINLI。

預測六:到2023年,將會有超過十億人次每年至少訪問一個安裝VR設備的消費場所,其中有10%的消費者將嘗試使用VR設備,這將培養用戶對家用VR設備的購買興趣。

《IDC FutureScape:XIAOFEISHUZIHUAZHUANXINGYUJIAYONGWULIANWANGSHICHANGQUANQIU2019YUCE》XIANSHI,WEILAIJIANGYOUGENGDUODEXIANXIAYULECHANGSUO,RUDIANYINGYUAN、ZHUTIGONGYUAN、YOUYITINGYIJIWANGBADENG,XIANGGUKETIGONGFUFEIDEVRTIYANXIANGMU。XIANXIAYULECHANGJINGJIANGJINYIBUCHENGWEIVRXINGYEZAIXIAOFEISHICHANGZHONGYAODETUIGUANGQUDAO,BANGZHUTUIDONGPUTONGYONGHUXIANGVRFUFEIYONGHUZHUANHUA,BINGLADONGJIAYONGVRYINGJIANSHEBEI、RUANJIANKAIFAYIJINEIRONGDINGYUEDESHICHANGZENGCHANG。

預測七: 超過30%的展示類場景將通過租賃方式整合提供設備、軟件、服務,讓使用方不需承擔高額硬件費用,也能達到優秀交互展示效果。

JINGUANZAIXINGYEYINGYONGYIJISHANGYEHUODONGDENGXIANXIAZHANSHILEICHANGJINGZHONG,VR/ARJISHUNENGGOUBANGZHUJIEJUEJIAOHUTIYANBUZUYIJIKONGJIANXIANZHIDENGWENTI,DANYOUYUSHEBEIJINEIRONGGOUZHICHENGBENJIAOGAO,XIANGGUANYINGYONGZAISHIJICAOZUOZHONGCUNZAIYIDINGJUXIANXING。WEILAISUIZHUGENGDUOFUWUSHANGTONGGUOZULINDEFANGSHITIGONGVR/ARZHENGTIJIEJUEFANGAN,YOUZHUYUMANZUKEHUDUIYUZHANSHICHANGJINGZHONGSHEBEI、YINGYONGYIJIPEITAOFUWUDENGXUQIU,TONGSHIJIANGDIYICIXINGCAIGOUCHENGBEN,TIGAOSHEBEISHIYONGLV,BINGZHUBUPEIYANGSHICHANGCHENGSHUDU。

預測八:商用市場權重進一步增長,特別在教育市場,受到政策傾斜和教育投入增大影響,預計超過1000所學校將采用VR/AR技術。

WEILAIVR/ARZAIXINGYEYINGYONGZHONGHUIYOUGENGDUODESHANGYONGCHANGJINGBEIFAJUE,YOUZHENDUIXINGDEJIEJUESHICHANGZHONGCUNZAIDEYINGYONGTONGDIAN。IDCSHICHANGZHUIZONGBAOGAOXIANSHI,YUJI2018NIANGUONEIJIAOYUSHICHANGVR/ARCHUHUOLIANGFENEJIANGZHANZHENGTISHICHANGJIEJIN7.0%。SUIZHUXIANGGUANZHENGCEDETUIDONG,YILIAO、ZHIZAODENGXIFENCHUIZHILINGYUDEJIAOYUPEIXUNSHICHANGKUAISUFAZHAN,ZHICHIDUORENXIEZUODEMONIYINGYONGJIANGYOULIYUZENGQIANGNEIRONGJIAOHUXING,TIGAOPEIXUNXIAOLV。WEILAIJIANGYOUGENGDUODEGAOXIAOCAIYONGVR/ARNEIRONGJINXINGKECHENGPEIXUN,DAIDONGJIAOYUSHICHANGXUQIUJIXUZENGCHANG。

預測九:到2024年,7%的國內企業將以VR應用作為支持推動跨區域協作的解決方案,未來工作場所和團隊合作模式將迎來轉型與升級。

江苏快3《IDC FutureScape:KELIANJIESHEBEIQUANQIU2019YUCE —— ZHONGGUOQISHI》XIANSHI,VRJIANGBANGZHUJIEJUEZAIKUABANGONGSHIJIDIQUDEHEZUOZHONGCUNZAIDEGONGZUOXIAOLVDIDEWENTI。MUQIANSHIYONGXIETONGRUANJIANHEYINGJIANWEIGONGZUOTUANDUIDAILAIDESHIJIXIAOYONGJIAODI,ERVRJISHUCHULENENGGOUZHICHITUANDUIJINRUTONGYIGEXUNIKONGJIANZHIWAI,CANYUZHEHUANKEYIJINXINGZHANSHIHECAOZUOSHUJUSHENZHIWUJIAN。ZAIZHONGGUO,VRJISHUZAIKUAKONGJIANDEYINGYONGZAIYILIAODENGXINGYEYIJINGKAISHIZHANXIAN,LIRUSHOUSHUZHIBODENGJUTICHANGJING,WEILAIGAIYINGYONGHUANXUYAOWANGLUOJICHUSHESHIDENGBUJUDEBUDUANJIAQIANG,LAIZHICHIGENGGUANGFANDESHIJICAOZUO。

預測十:到2024年,55%的中國大中型企業將為部分員工部署AR硬件,其關鍵驅動因素是提升工作效率。

江苏快3XINGYEZHONGDEZAOQICAIYONGZHETONGGUOBUSHUARYINGJIANHUODELEXIANZHUDECHENGXIAO,BAOKUOGENGSHAODEDANGJICISHU,GENGKUAIDEZHIXINGSUDUHEGENGDUANDESHANGGANGPEIXUNSHIJIAN。SUIZHUARSHICHANGDECHENGSHU,TEDINGXINGYEDEYINGYONGCHANGJINGJIANGZHUJIANXIFEN,BINGKAISHIXIYINGENGGUANGFANDESHANGYEYINGYONG。QIYEXITONGDEJICHENGHUIBIANDEGENGJIARONGYI,KAIFAZHERENCAIKUJIANGRIYIPANGDA,NEIRONGDEJUHESHIARPINGTAIZAIBUTONGDEBUMENZUZHIJIANDEBUSHUGENGJIAGAOXIAO。WEILAI,GONGSIHEQIYEJIANGHUIBAARYINGYONGKUOZHANDAOGEYEWUBUMEN,BAOKUONEIWAIBUITZHICHI、CHANPINKAIFAHEKEHUZHICHIDENGCHANGJING。

FU:

IDCBAOGAOYUANWENLIANJIE:http://www.idc.com/getdoc.jsp?containerId=prCHC44855219

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